Top 5 Customer Relations and Customer Experience Trade Shows Not to Miss in 2026

In a world where customer relations are going digital at lightning speed (AI, video, automation), the paradox is striking: we have never needed to meet in person more than we do now.

Trade shows are the ideal moment to validate your intuitions, discover tomorrow's technology gems, and exchange ideas with your peers.

To help you prioritize, the Vizalia team has selected the 5 unmissable events of 2026 where the future of your customer service will be shaped.

1. All4Customer Paris

🗓 Dates: March 24-26, 2026

📍 Location: Paris, Porte de Versailles

What is it? It is the profession's annual pilgrimage. The largest gathering of the ecosystem in France. Everyone is there: from CRM giants to innovative startups.

Why attend? To take the pulse of the market. It is the ideal place to compare solutions. In 2026, expect the aisles to be dominated by the alliance between Generative AI and visual assistance tools. Go there to find pragmatic solutions that can integrate with your existing tools.

2. Viva Technology

🗓 Dates: June 17-20, 2026

📍 Location: Paris, Porte de Versailles

What is it? Europe's largest Tech and Startup event. This is not a "100% Customer Relations" trade show, but it is where everything starts.

Why attend? For disruptive innovation. If you want to know how augmented reality or computer vision will transform your call centers in 3 years, this is where you need to be.

3. All4Customer : One to One Meetings

🗓 Dates: November 15-17, 2026

📍 Location: Cannes, Palais des Festivals

What is it? A "one to one" trade show. No casual browsers here. Appointments are booked in advance for qualified business slots in a prestigious setting.

Why attend? For efficiency. If you have a specific project, this is the format to beat. You meet decision makers from solution providers, not just sales reps. It is pure business, with a very strong networking atmosphere.

4. One to One Customer Experience

🗓 Dates: October 6-8, 2026

📍 Location: Biarritz

What is it? The ultra high quality sibling of the Cannes trade show, but with a 100% focus on customer experience (CX).

Why attend? For strategic inspiration. The conferences here are often of a very high caliber, featuring experience reports from major brands (Luxury, Retail, Banking).

5. Tech Show Paris (Customer & User Experience Expo)

🗓 Dates: November 18-19, 2026

📍 Location: Paris, Porte de Versailles

What is it? A highly operational event that brings together several tech trade shows. It is often the last major gathering of the year.

Why attend? To prepare budgets for the following year (2027). This is a very concrete trade show, ideal for technical and operational profiles.

Our Advice for Your 2026 Visits

As you walk through these trade shows, you will notice an underlying trend: the hunt for friction.

When visiting stands, ask this simple question to exhibitors: how many seconds does it take for my customer to use your solution?

If the answer is "one SMS, one click, and boom, it works" : then you are in the right place.