The Benefits of WebRTC for Video Calling

WebRTC is a technology that enables real time communication (RTC = Real Time Communication) in several forms: audio, video, chat, document sharing, and more.

Until now, video communication meant a mobile app (WhatsApp, FaceTime, Messenger…). The arrival of WebRTC fundamentally changes that: it offers the ability to establish a video communication without any mobile app to download.

Customer Experience: App or No App?

Free Applications

Free apps (FaceTime, WhatsApp, Messenger) are widely used but unsuitable for professional contexts: no data recording, no security, and no customizable features.

Professional Applications

These meet business needs but are expensive and rarely downloaded (fewer than 20% of the customer base).

No Application (WebRTC)

Being able to make a video call without an app is the ideal answer. The company can offer the service to its entire customer base, in 1 click, from any device.

77% of French consumers would like to be able to activate their smartphone camera and show the situation to an advisor rather than describing it.

Advantages of the No App Approach:

• Service fully accessible in 1 click
• Compatible with any device
• No loss of communication in the event of an internet outage (fallback to the GSM network)
• Lower bandwidth and battery consumption
• Better video quality

WebRTC Security and Reliability

• All data is encrypted (DTLS and SRTP protocols)
• No software download required
• Data shared peer to peer
• The user explicitly authorizes camera/microphone access
• Connections must be secured (HTTPS)
• open source technology with continuous maintenance

Conclusion

With WebRTC, security and encryption are no longer optional features. app free video calling transforms the state of the art in customer video relationships and drives customer loyalty.

That is exactly the vision behind Vizalia.